Claiming our power as consumers means we need to challenge assumptions we have about these products, the companies that manufacture them and the government bodies that regulate them.
If you believe any of the above statements, it is time to arm yourself with new knowledge. Next time you shop, take your awakened awareness and your new consumer power with you.
We also need to ask ourselves an essential question: “Can we consume less, rather than more?” It is well recognised that when tested, the majority of cosmetics and personal care products do not have the correct molecular weights, potency, or combinations of ingredients required to benefit the consumer in a measurable way. The gains are psychological—we feel better, feel more attractive or think we have greater sex appeal.
Simplifying your lifestyle can bring a better quality of life. Using fewer personal care products is one of the easiest (and the most economical) ways to reduce your exposure to chemicals. If you must buy certain products, after reading this book you will at least be able to choose those with lesser or lowest toxicity. And, once you know the facts, there are some products that you will choose not to use at all.
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